Why My Prospects Close at ROF Easier and Faster, Stay Longer and Refer Way More…
Is it because of how many Day One appointments I make? No.
It’s the high percentage of new patient prospects who show up, know the exact reason for their first visit, and are interested in its results: The Report of Findings.
With Day Zero complete, ROF’s reportedly go far smoother, and the close seems already done before it’s even time to bring up recommendations for treatment.
All of which adds up to patients who understand, accept and stay for full corrective care, go on maintenance, lead a wellness life and are compelled to help others achieve the same status by referring them to you.
That is why I developed Day Zero, why I lectured every day, often multiple times in one day, and why doctors keep asking me back, again and again, to do the talks and even the corporate employee screening and education.
Why Would You Try to Close Prospects Who Don’t Think Like You?
The end product of Day Zero: Prospective patients who already think like you showing up for a Day One visit, eager for an ROF.
I’ve perfected getting people to have realizations about structure, function, posture and, ultimately, the blueprint and purposes of their own bodies, about which they previously had little knowledge or awareness.
I make people hungry for answers that are resolved only by visiting you, not for care, but for your Report of Findings and Recommendations.
By convincing prospects that their personal causes for their condition won’t be found via the internet (proving it conclusively in about 2 minutes), they become intensely interested in a Day One visit and your Report of Findings.
This is what Day Zero is all about. It makes prospective patients think like you, echo your perspective, regard you as an expert and await your recommendations, likely to follow them.
All you need to do is grasp, learn and implement the Day Zero process into your existing procedures!
“You shouldn’t have to work so hard to ‘convince’ patient prospects
Frank Sardella, Master Day Zero Prospector, Lecturer, Screener
of anything. They should be convincing YOU to help them
and offering you the money you’re worth to do so –
NOT the other way around. And it works when done right!”
Learn the Secret to the Perfect Day One and Report of Findings with Day Zero.
Advertising, lacking discovery actions and discussions with prospects, errs by:
- Referencing Adjustment/Subluxation
- Promoting Treatment Modalities
- Mentioning You Are a Chiropractor
- Suggesting Pain Relief or Riddance
- Sharing Reviews and Testimonials
- Pitching a $21, $47 or ANY Exam Offer
- Offering Free Services
If you carefully review the results of these tactics, you’ll find they don’t result in the best quality or volume of patients who pay, stay and refer, all for lack of “Day Zero” tactics.
I don’t use a single one of these tactics as I discovered that, before a Day One can even occur, you need a qualified patient prospect convinced to do three things:
- Actually show up for a Day One
- Know the purpose of that visit
- Desire a Report of Findings
Simple. But, how do you get them to do that?
Hence, the work of Day Zero. What used to qualify as a “screening” has been relegated by Chiropractors and wellness pros to the lowly status of “something you do when you’re desperate for new patients,” or something that is “degrading and demeaning for a doctor to do,” and not worth the trouble.
But, properly identified as “a process every potential new patient must be taken through” and correctly done, it is the work of what I have coined as “Day Zero” and the most omitted step whose neglect results in no-shows, cancellations, difficulty closing treatment plans at the ROF, non-compliance to corrective care, non-acceptance of maintenance, and lack of interest in referring. Sound familiar?
Did you know that there is a day BEFORE your Day One? After my over fifty thousand interviews and interactions with prospective new patients, I became quite adept and skilled at this “Day Zero” warm-up. Those attending my lectures and talks don’t just book Day 1 appointments (the previous standard).
They SHOW UP, they KNOW WHY THEY’RE COMING, and they are INTERESTED IN TYOUR ROF AND RECOMMENDATIONS.
It doesn’t matter if they first met you at a talk, in public or saw your ad. EVERYONE must be put through the Day Zero process. Everyone.
Now I’m giving you advice on how to boost yours, bit by bit, up to the level where it should be. Read Day Zero: The Secret to the Perfect Day One and Report of Findings.