DAY ZERO: Spark PATIENT Interest & DESIRE
Create Day 1 Arrivals Who Already Want a Report of Findings
Day Zero is the missing link between your promotional first contact and a Day One consult. It is the missing ingredient keeping you from easier, higher-volume care plan sales, better compliance to corrective plans, permanent patient retention and more referrals than you can waste. Patients who think like you, will decide, heal and live like you. Welcome to Day Zero.
Over 50K DAY ZERO’S Complete
by me personally since 1995 (and counting!)
We have to get people onto the same page, thinking like we do…
Advertising won’t do it. Making ‘Smart’ Day One Arrivals will.
Promoting adjustments, spinal alignment or even Chiropractic exams will attract less than 1% of people in your community. After performing over 50,000 interviews via screenings and lectures, I found we’ve been promoting to people who don’t know what we know, and so can’t make informed decisions. But my Day Zero method gets them to WANT to know more.
Smart Patients Close
Prospects aren’t stupid. They don’t know what took you YEARS to learn. A 5-minute interview, an hour-long talk or a 3-second view of your $21 exam ad won’t make them buy. But if they think like you, they’ll be interested in answers only you can give them. They’ll see you as THE expert whose recommendations they’ll want to follow.
Closed Patients Stay
Doctors have boasted to me their “closing rates” at the ROF averaging 85% or more. But how do they define “CLOSED”? ‘Smart Patients’ arrive pre-closed on your expertise, desire answers to the cause of their conditions and want to follow your recommendations. They close, pay, comply, stay and refer. It’s actually a natural progression.
If you’re spending thousands to market and 10% or less are becoming long-term, loyal, referring patients, you’re missing Day Zero.