Yes, Day Zero Puts Hot Leads Into Your ROF Chair, But Without Leads, That Chair Is Empty.
Face it. If there is no one in your ROF Chair, no new patients, no income, compliance, longevity or referrals. That’s just basic logic and math. If you are not doing Day Zero, especially with your ad responders, your results should be at least 2-3 times more than they are, even if you’re considered a high-volume clinic. You should be getting more from the same effort. Is something blocking the leads you should get organically? Yes.
Before Day Zero, there is something I call “Day Sub-Zero.” It’s the generation of leads to fill Day Zero with prospects to convert to Day One and ROF arrivals. Though advertising may fuel it, numerous prospects are already doing searches on Google and AI to find what you do. And those they find organically ranked, without advertising, are those who are visible, present and reputable, determined by an algorithm. And you may be invisible!
Removing the Digital Cloak of Practice Invisibility You Didn’t Know It’s Been Wearing.
What would you find if you searched your practice on Search or AI Engines? You’ve probably done it and have seen what seems like a decent result. You’re ranked the instant someone searches a key term, but what comes up is NOT just who is sporting that term the most. It’s how the Search algorithm “sees” you. That’s part of how you rank.
Simple enough, right? No surprise that it isn’t. You are probably still “digitally invisible” to some degree. The algorithm is looking for more than keywords. It is basing its results on multiple factors at once after the keyword flags you. It now compares you to everyone else with that word. The only way to rank is to have all the things the algorithm looks for.
A Better, Cheaper Way to Organic High Rank Than Paying Someone to Force You to the Top.
It can cost thousands a month to force you to #1 when you could rank #1 organically. In the absence of knowing the basics of ranking, SEO companies charge a premium to force you to the top against the unseen “invisibility cloak” of errors working against you. But, if you understand the mechanics that drive online visibility and presence, it’s all unnecessary.
All you have to do is manage 60-200 directory site listings, ensure they match, get frequent, numerous reviews, churn out keyword and hashtag-rich social media posts, respond to reviews, and track keywords your competition uses. Other than that, it’s a cakewalk. But there’s another choice besides juggling the impossible or paying thousands.
The Yellow Pages Aren’t Dead. Their Origin Story Fuels Digital Search Rankings Today.
Two words stand between you, ranking #1 organically, and spending thousands a month to force it: LISTINGS MANAGEMENT. While this isn’t the only thing search engines look for, listings are at the core of search, and not just that you are listed, but that you are listed prominently and consistently.
These digital sites started out as the actual Yellow Pages and were revived around Y2K into digital and integrated into search. And when you have the power of the numerous descendants of this former giant of business listings with Search Engine technology, social media and the like, you’ve got real VISIBILITY!
You Don’t Have to Spend a Couple Thousand, But You Don’t Have to Juggle Either. Automate.
There is a light at the end of the tunnel. You can achieve maximum visibility, organically and without paying SEO companies thousands per month, and without having to do that juggling thing you know you don’t want to do. All you have to do is delegate, then automate the process, and you’ve gotten visible, better-ranked, and you can start converting leads.
There are tools you can use to do this, but now that you’re educated on the processes necessary to visibility, your next step isn’t to automate. You need to take a different look to see them from a search algorithm perspective. Then, reevaluate your presence, and you’ll know just how to boost it and generate the new patient leads you should be getting.
Once You Identify and Capture Patient Prospects, You Can Then Own Their Attention.
You know those people out there searching for things you do and find you in their search results? Of course you don’t! You have no way of knowing who they are unless they call and, even then, they don’t tend to tell you how they found you. So, though you become super visible and boost your lead influx, you have no control over communication with these leads.
Once that traffic converts to actual visits, however, whether they close for treatment or not, you could now call them YOURS. You have their contact info and so have earned the right to communicate with them over and again, to keep you at their “op of Mind Awareness [TOMA]. And, somewhere hidden in that list, is a practice 2-3 times your existing size!
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What If a Waiting Room Full of People Were Eagerly Anticipating Your Report of Findings?
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