Day Zero: The Secret to the Perfect Day One and Report of Findings

What is unique about a patient referral or a lecture attendee who came in for a Day One and ROF? Why does that work so much better than your Facebook ad for a $47 exam? The answer is Day Zero. Paid ads “open with the close” (premature call-to-action), skip to Day One. Are advertising and promotion a waste of time and money? Not if you add Day Zero. No amount of clever words, closing lines, scripts or rehearsed patter can do it; not even a pure line of questioning can. Just as your Report of Findings must create agreement, so must your Day Zero get your prospect on the same page.